October 17th, 2023
Author: Simon Schaffer
Ecommerce Design Mistakes
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eCommerce websites are extremely competitive and attracting the best customers is vital. If a user has to go through too many steps or experiences an unsatisfactory experience when they navigate they will leave your site without buying anything. The good thing is that these design errors are easy to avoid if you have a good plan and understanding how visitors will navigate through your site.
One of the most common e-commerce design errors that people make is not using high-quality images on their product pages. A poor image can derail your website’s potential sales. You should employ professional photographers to shoot your product images. Also, ensure that your images are large enough to show the specifics of your products.
Another mistake people make is to not create consistent layouts for their pages. Different layouts for pages could cause confusion for the user, and also make the site look unorganized. It is essential to create a plan of design and make sure that all your pages follow the same style.
Many people do not include contact details on their ecommerce sites. This is a major mistake as it can make the website seem unprofessional and could cause potential customers to doubt the company. Your contact information should be easily available on your website so that customers can contact you for any queries.
The bottom line is that avoiding these mistakes in design can result in better customer experiences and increased sales. By following these simple guidelines, you can ensure that your website is user-friendly, and converts visitors into customers.
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