Author: Simon Evans
THE MATHEMATICS OF DESIRE by Simon Evans
“About 99% of what you have you don’t need. That’s the business I am in. You have to create the demand by what you produce.â€?
Allen Questrom, CEO and Chairman, JC Penny Company (US department store chain).1
“.tomorrow’s society..is as a customer base ..potentially high-maintenance, increasingly difficult to influence and even resistant to persuasion.�
The […]
Within this MySpace version of the electronic agora, cybernetic communism was mainstream and unexceptional. What had once been a revolutionary dream was now an enjoyable part of everyday life.