Author: Simon Evans

THE MATHEMATICS OF DESIRE by Simon Evans

“About 99% of what you have you don’t need. That’s the business I am in. You have to create the demand by what you produce.? Allen Questrom, CEO and Chairman, JC Penny Company (US department store chain).1 “.tomorrow’s society..is as a customer base ..potentially high-maintenance, increasingly difficult to influence and even resistant to persuasion.? The […]

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Within this MySpace version of the electronic agora, cybernetic communism was mainstream and unexceptional. What had once been a revolutionary dream was now an enjoyable part of everyday life.